#BRAND MOOD BOARD FREE#

They Tell The Story Of Your Brand Visually It’s also a fantastic way to make sure all employees promote a cohesive brand experience across different platforms – from sales to social media to your website. Thus, your mood board becomes a tool for team-building and organizational creativity. Your marketing department may have an entirely contrasting view of your business’ brand than a sales rep.īy bringing together these perspectives, you can develop a nuanced brand that all your employees can relate to. You need the support of your creative team and other people in your organization.īring together individuals from different departments to contribute to and engage with your board. It can help you find that flair again!Ĭreating a new brand mood board can help get your creative juices flowing, too! They Help Keep All Business Projects On-Brandīrand development is not a one-person job. Looking back at an old mood board can reignite the feeling you got when you created it. Branding isn’t easy! Luckily, your mood board can become the perfect inspiration source. You’ll likely hit a block during your branding process. Why Mood Boards Matter: The Benefits Of Brand Mood Boards They Inspire

#BRAND MOOD BOARD FREE#

But, you can also create it virtually using free design platforms. Whether you’re a new or established business, creating a well-designed mood board every once in a while can help guide your marketing campaigns and brand decisions and (re)define your presentation and image.Ī mood board can be a physical, actual board that you can put together using cardboard, a glue gun, pens, and other materials. The elements in your mood board should reflect the essence of your business. Your brand mood board brings together different visual design elements (like colors, text, pictures, videos if it’s digital, etc) to create a visual depiction of your brand. Maybe you already understand what a mood board is but you don’t know what makes a brand mood board? In this handy guide, you can find out what a brand mood board is, what it can do for your business, and how you can create one. It’s like a themed collage – a visual representation of ideas using images, text, diagrams, and other graphic design elements. A brand mood board is a fantastic tool for vision building and brand brainstorming. Well, there’s one thing that can unify everything you need when building your brand. Simplified Tip: Try using a thesaurus to look up adjectives that best describe your brand.Share on Facebook Share on Twitter Pinterest Emailīuilding a recognizable and influential brand requires so many things… Creativity, investment, a little bit of fun and experimentation, and a clear and awesome team just to begin with!īut, it can be hard to manage all these different aspects of branding, and clarify who your brand is, your values, your goals, and your overall vision for your brand image. It helps people understand exactly what your goals for the brand are, by using specific words and fonts that explicitly define it. Simplified Tip: Check out the Images tab on our workspace! We have thousands of copyright-free graphics to use for your brand aesthetic mood board!Ĭolors and images are crucial facets of a brand aesthetic mood board, but the use of text is also very important for communicating your vision. You’ll be amazed at the number of options it will bring up! Try curating an album of your own! One cool trick is to search your brand colors followed by the word “aesthetic” on Pinterest. Photographs and other graphic designs are great tools to display your imagination on paper.

Related: Color Psychology: How Colors Affect Mood & Behaviors In Marketing? (Part 1) 2. Do you already have an existing brand logo? Choose colors from your existing color palette for the brand aesthetic mood board.

Going for a relaxed, chill vibe? Try natural earth tones, such as light beige and brown.Is your vibe playful and fun? Bright colors like neon yellow and teal may be a great choice to convey that!.

If you do not have a brand logo already, think of your ideal brand aesthetic what colors come to mind?

Brand mood board